Mahindra’s unveiling of the electric Thar.e SUV concept previews their ambitions for an electric version of the iconic Thar by 2025. This post explores Mahindra’s electric Thar plans, analyzing the thar-e concept and its importance for Mahindra’s EV strategy. We discuss key details about the electric Thar, what the thar-e reveals about Mahindra’s electric vision, and why the electric Thar could excite Indian SUV buyers when it launches.
Thar – Electric SUV
The rugged, no-nonsense Thar is a proper off-road basher with immense dum. Mahindra wants to keep its core Jaguar-like nature intact but power it with an electric drivetrain. From the chaka-chak styling of the concept, the electric Thar will be a 5-door model vs. the regular 2-door. Inside, more Chhupa-Rustam features are also expected. But underneath will be a battery pack and motor to give adequate current for tough off-roading and rock climbing like the petrol Thar.
It seems Mahindra has done clever jugaad in packaging to retain the approach, departure and break over angles. The underbody protection and heavy-duty looks also signal this EV will be as rugged as the OG Thar. In short – a properly electrified beast for thrill-seeking customers. The electric powertrain will give a more polished yet exciting experience.
Leading Mahindra’s electric charge
The electrified Thar will be the tip of the spear for Mahindra’s bigger plans to launch more electric gaadis soon across segments. Mahindra wants to reclaim its first-mover advantage in EVs that it lost to newer players. Through its Born Electric vision, Mahindra has already teased concepts like the XUV400 EV, a coupe-like SUV, hyper-SUV and now the Thar EV – giving us a peek into their electric future.
The Thar.e has created a solid buzz and the 2025 production version launch is eagerly anticipated. As one of India’s most iconic brands, the electric Thar will definitely accelerate Mahindra’s plans in this high-potential EV segment. It will also showcase the company’s latest tech and design strengths for modern electrified models. For EV enthusiasts in India, the Thar EV will mark an exciting milestone.
The Futures
The Thar has immense nostalgic value for Indian customers as a reminder of Mahindra’s heritage and car-making journey. By transforming it into an electric vehicle, Mahindra is bringing this icon into the future while retaining its legendary status. Given the Thar EV will be the first electric iteration of such a popular Indian off-roader, Mahindra will need to deliver a product that meets expectations. From its specifications to pricing and positioning, everything will need careful consideration. However, if Mahindra manages to strike the right chord, the electric Thar could steer the company ahead in the high-stakes Indian EV race. It would also rejuvenate this classic by reinventing it for the new era of electric mobility.
Leave a Reply